Category Archives: Massage News

Websites for massage business

One of the most important things you will need when first starting out as a massage therapist is a website for your massage business. If you start out doing it right you most likely will not need to do another thing to marketing your massage business.

When people search for ‘massage, your city’ your website should be on the top of the first page of Google results and every other search engine. Once it gets to the top, then it needs to have a search engine listing that people will click on and go to your site. After they are there on your website it will have to have enough content to build a relationship with your client right from the start. You want potential readers to trust you enough to make the call for the appointment and become a regular weekly client.

Think about what people are looking for when they are looking for a massage therapist. They usually have some disease, injury or condition or just stress and pain that they want to get rid of. What you need to tell them on your website is that you can handle whatever it is that they have and that you have experience working with that kind of problem even if you are right out of massage school. Basically you create a content rich website and just write about all of the things that you tell people anyways on a daily basis.

To make a website that works like this you will need to use Site Build it! to create your website. You can do it on your own if you have time to spend learning as it comes with a complete action guide that is in written and video format. If you want help doing the site there are many ways to get more help. You can hire Site Build it! Services to do the whole site for you, you can hire a them to coach you on a one on one basis, or you can take a 12 week online class.

Either way you won’t have to do much more to get a steady flow of new clients. It can also make you money while you do massage. You can write articles or find affiliate products (other people’s or companies products) to promote. You will need another stream of income to support you and to always have other sources of income. Everyone does too actually – not just massage therapists.

Massage Therapy Careers

Massage Therapy Careers 20 years ago used to be a more of a lifestyle choice than really a career choice. People could easily become a massage therapist after 100 or 250 hours of education and could easily start a massage business. There weren’t many jobs in massage 20 years ago. You could easily start a massage business on a shoestring budget. People became massage therapists wanting a different lifestyle and wanting to help people. They were interested in health and healing and wanting to make a difference. We didn’t care about making money – we didn’t need much to live on back then.

With my 250 hours of training I started my own business in a health club with a friend where there had previously been a massage therapist working. He was charging $25 an hour or something really low. We came in and started charging like $45 an hour which was unheard of back then, but we needed to make a living.

Massage was still fairly unknown in many places. Being in Seattle, I am fortunate to be in a more progressive area. Back in Western NY State where I am from, my parents used to tell me about massage therapists trying to start a business in their homes and were shut down by the authorities. The city wouldn’t have it because it would be too much traffic on the street!

When I first started out in 1987 in massage school in my 250 hour training, nothing was ever mentioned about how difficult it would be to start and build a massage business. The business skills class was a few hours long – hardly enough time to even get an understanding of what business licenses were required.

Today many high school students are finding my websites on massage (www.thebodyworker.com and www.massage-career-guides.com) and wondering if they will have to take math classes for requirements to get into massage school. Most have never had a massage or know anything about it. I guess that isn’t much different from when I decided to become a massage therapist.

No one taught us anything about billing insurance companies. We figured it out as we went and helped each other. No one taught us about how to deal with clients and work with clients. We learned on our own. No one taught us about raising our rates every year. We learned on our own.

Today more states are regulating massage and most states require 500 hours of training or more to become a massage therapist. During the years there has been no research what so ever that more training is needed to become a successful massage therapist. The number of hours of education seems to only coincide with the amount required for massage schools to get Federal Grants and Loans for massage students.

The average age of massage therapists has been 45 according to ABMP. I would guess that is changing because of the low paying jobs that are available for entry level massage therapists is only $15 an hour. 45 year olds with families and planning for retirement can’t live on that. That is what the new massage franchises has brought to the massage profession – a younger crowd of massage therapists.
In doing that massage has become more available to lower income families but at a cost of hiring more professionally based massage therapists.

So where does that leave you if you are looking into a massage therapy career?
Massage therapists who start their own massage business are becoming entrepreneurs and learning how to set clearer boundaries especially around money and they can make $100,000 a year (net) when they value themselves enough to charge what they need to make that or discover other ways in making money – like teaching classes or creating blogs/websites like I do.

It is really just a matter of looking at a massage therapy career as a journey into self discovery and a path to deepened client relationships that allow real healing rather than just as a job that you will have till the day you die.

Structural Integration Articles

The Heirs of Ida Rolf By Thomas Myers Massage and Bodywork Magazine

Soma From Ida Rolf’s Legacy to a New Paradigm for Structural Integration By Karrie Osborn Massage and Bodywork Magazine

Hellerwork Structural Integration for Mind, Body, and Spirit By Shirley Vanderbilt Massage and Bodywork Magazine

Ethics for Massage Therapists

Ethics for massage therapists is really just the study of relationships and creating relationships that serve. Because massage uses the only sense – touch- in which it is a dual sense meaning that when you touch someone you are also touched, there is a much greater responsibility for the massage therapist to learn about ethical relationships that support the therapeutic relationship that occurs through the massage therapist/client interactions.

Ethics requires that the massage therapists have clear boundaries and understand their own needs so that they can learn to get them met in other places besides their massage business. When you use a massage business to meet your needs for appreciation and to be accepted, it becomes more about you than the client. The client is paying you to set boundaries and ‘be the parent’.

Ethics for massage therapists is an ongoing process and requires the support of supervision to help sort things out. It begins with looking at the very reasons why you wanted to become a massage therapist in the first place.

Massage School Notes

These are all of my notes from massage school to help you get through school and on to creating your Ideal massage business or creating your ideal massage job.

You can add your own notes in the comments section!  The more information available to all the more we can grow as a profession and not have to sweat all of these details.

Learning and giving massage is more than just a job – it is also a personal and professional journey of growth, expansion and healing for both the massage therapist and the clients.